Think comic books and women and the images that come to mind (at least if you're a teenage boy) are of scantily-clad, large-busted, tiny-waisted illustrations with long legs--whether they're Cat Woman, Lois Lane, or just some bystander in a street scene. So it's no surprise that Comic-Con, the mega comic book convention oddly enough having it's 40th birthday this year, launched a "Sin to Win" contest that resembles a frat hazing initiation: he who picks up the most babes, and can prove it, using FaceBook and Twitter (hashtag #lust), wins.
Not surprisingly, the outrage among people in general, and women in particular, has been pretty strong (although probably not among convention participants). Even after an apology (the whole thing was in fun, after all, and really not meant to demean anyone), the rumblings are still being heard. Comic books can be confined to bedrooms or backpacks; tweets and FaceBook postings cannot. Can even Superman save Comic-Con from the negative publicity? Can anyone?
Oh, right...
This is about comic books and video games, and targeting a specific audience. As a social media strategy, was the contest offensive? Perhaps. Silly? Quite possibly. Effective? Absolutely. Nothing ignites conversation faster than controversy. It's a sure bet Comic-Con isn't suffering because of it. Read more.
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