Take one independent movie, a chick-flick to be sure, and a very small advertising budget. Add one social media-savvy actress, determined to get the word out and engage her audience. The result? An opening weekend with $3.5 million in box office revenues.
Faced with an almost non-existent advertising budget, actress Nia Vardalos (of "My Big Fat Greek Wedding" fame) took matters into her own hands and employed a "personal" social media strategy to promote her new movie, "My Life in Ruins." Instead of billboards, bus stops and large space ads, she's using Twitter and YouTube. To date, her Twitter account has 5, 652 followers and 435 updates. Her YouTube posting has 18, 926 views.
"My Life in Ruins" debuted at # 9 in the top ten movie money makers with $3.5 million for its first weekend. Not bad, considering it's in less than a third of the movie theaters that show the big budget films. That's one way to go from ruins to riches. For Nia Vardalos, it's just a beginning. Read more.
Posts
No comments:
Post a Comment