When Multnomah County, Oregon decided to hire a social media savvy person for a senior PR position, the public outcry was more than just a tweet or two. County citizens who had witnessed budget cuts, job losses, and general economic woes just didn't take kindly to a sexy new $70,000 job on the social media frontier. The job plan was nixed, but the social media strategy will live on ... with a twist. Read more.
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